Many people are surprised to learn just how skilled human resources departments and recruiters are when it comes to social media. From recruiting new talent to branding their organization to learning more about prospective candidates, social media is used in a number of crucial ways by HR professionals.
This means there’s a good chance that a recruiter is checking out your social media profiles every time that you apply for a position. They might simply scan your online resume to gather a few more details about you. Or, alternately, they might spend a considerable amount of time examining your entire digital footprint. But one thing is for sure: if you’re currently on the job market, you need to make sure that you’re putting your best foot forward on every social media channel.
Standing out on LinkedIn
LinkedIn is a fan favorite for both recruiters and job seekers. A recent survey found that over 90% of recruiters currently use LinkedIn as a tool for sourcing new talent. Many organizations use their company page to advertise new positions, as well as to browse through group members when an opening comes up. If you’re looking for a new position, be sure to keep your profile up to date and pay close attention to the companies where you could see yourself working.
Building your brand on Facebook & Twitter
While commonly thought to be more casual, social sites, both Facebook and Twitter are now used by millions of professionals for networking and recruitment purposes. Treat your Twitter and Facebook accounts as extensions of your professional self. Post content that’s relevant to your area of expertise and reach out to like-minded colleagues. Plus, a growing number of recruiters use their company’s Twitter and Facebook profiles as a way to advertise job openings or future opportunities. Be sure to follow their feeds and check back often.
Keep an eye on company blogs
Another popular trend in recruiting is to connect with interested candidates through a company blog. Company blogs tend to include posts from current employees offering a glimpse into daily life at the organization, or discussions of industry tips and trends. Following a company’s blog and regularly contributing to their online discussions via comments is a great way to get on a recruiter’s radar. It’s not uncommon for recruiters to be monitoring these outlets and specifically looking for social media savvy professionals to contact about future opportunities.
For more information about how recruiters are looking for candidates on social media, contact the team at ProSource Staffing today. We can screen candidates and provide you with a talented employee.