You recognize Apple or Nike without even seeing the words. These are premier international companies who have made their name through the right branding strategy.
Similar to corporate branding, personal branding is an equally powerful tool. You can develop a brand that makes you stand out as a professional in your industry and, by doing so, you’ll attract the right employers and have a solid online reputation.
4 Tips to Improving Your Online Personal Branding
Buy Your Name
The first step is to own your domain name. If your name is common, this might be easier said than done. If .com isn’t available try .us or .me. If your name is available, buy it and hold on to it even I you don’t know what you want to do with it yet. The investment will be worth it. Once you have your own website, join Twitter, LinkedIn, and Facebook to be sure that you also have control over your name on social platforms.
Set Yourself Apart
Once you have these online platforms use them to showcase your expertise. There may be hundreds of candidates standing right where you are, so this is your platform to demonstrate how and why you’re different. Use your website to create a blog, a portfolio, and a place for you to express your professional value.
It isn’t enough to be knowledgeable about your field of expertise but you also need to demonstrate excitement. Recruiters and hiring managers want to see someone who is passionate about their career and who wants to be challenged and engaged. Your online persona will help inform them of who you are as an employee.
Professional online branding
Once you have you website and your social media you need to transform them into an identity that will be recognizable. Don’t be afraid to get help from outside sources. Work with a web designer and a graphic designer who can create a brand that will stand out from the competition. Be consistent across all internet platforms and even on tools like business cards and stationary.
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