Do you want to make sure that your job postings are seen by the top quality candidates? In today’s very competitive job market it is important to be one step ahead of your competition if you want to have an opportunity to hire the very best and brightest professionals. There are four simple things you can do to optimize your online job descriptions whether they are on the job boards, your website, or social media.
- Use Keywords. Recruiters and hiring managers are no strangers to the value of keywords. These simple phrases reflect the specifics that you’re looking for and will be searched by professionals looking for jobs in those areas. If you are searching for an accounting professional be specific about the type of accounting such as Accounts Payable or Accounts Receivable. Don’t use overly technical language. You want to use common terminology that most people will search.
- Use custom URLs. Search Engine Optimization is how websites like Google determine the ranking of your content. This is how your information gets seen by the most people. Many people ignore or simply don’t know about the ability to create custom URLs for their online content. There are many online resources that can show you how to create a custom URL for various websites.
- Use video. Our culture is becoming very visual which can be seen in the success of sites like Pinterest and Instagram. YouTube is one of the most visited websites on the web and adding video to your job descriptions and social media can help get attention. Film a video about a day in the life of your company or an interview with the hiring manager about what they are looking for in an employee. This will be an excellent marketing and branding tool that you can continue to use.
- Incorporate your company culture. Employers need to demonstrate to candidates why their company is a great place to work. Do this by incorporating something about your company culture or environment in the job post. Share a bit about the facilities and benefits you offer and talk about your core values. This may be a good focus for your marketing videos. Use your company culture to attract likeminded candidates.
Are you looking for the next superstar for your company? If you are looking for staffing agencies in Deer Park Texas, contact ProSource today.