Everyone knows that personal branding is important in today’s market. Not only are companies leveraging their brand and their profile on social media but more and more job seekers are as well. In today’s digital age you already have an online brand whether you’ve developed it or not. Employers can easily access your public profiles online so it is up to you to ensure that they are seeing information that will make them want to hire you. Here are some ways you can clean up your personal brand online and use it land your next job.
- Know what you want. The first step to determining the right way to position yourself on social media is to know what you want. What kind of job are you looking for? What are your long-term career goals? Spend some time writing down what it is that you have talent for and what you want to do before you create an online brand strategy.
- Google yourself. The next step is to see what is already online about you. Google your own name and note if you are on the first two pages of results. If not, you may want to create content that will allow you to be found by desired employers. Also review your public information on Facebook and LinkedIn to see what will be found if you are searched there.
- Take action. If you find that you have no information or negative information online there is really only one way to solve the problem: create quality content. New content that receives plenty of views will push any undesirable content down several pages where it will not likely be found by a hiring manager. The most efficient way to create new content is to start a blog. This helps you become a subject matter expert in your field.
- Participate in social media. Next, you want to make sure that you have consistent information across your entire social media platform so that you are searchable based on your skills and experience. The more active you are the more you will be noticed by recruiters and hiring managers. Participate in discussions and get your name out there as someone who is able to solve problems.
Are you looking for your next opportunity? If you are looking for jobs in Deer Park TX, contact the recruiters at ProSource today.